intuit turbotax

Redifining a crucial email ecosystem

Adapting a new brand design system into an engaging email experience.
When Bold Orange Co. was tasked with redesigning TurboTax's email system in 2023, there were many changes to be made. I was brought in to help refine the new Figma design system, which would be the direct reference for client review and development implementation. Over three tax seasons, I've also produced hundreds of hero animations in LottieLab, helping the Bold Orange design team optimize animated GIFs for optimum impact, with minimal file size.
Project Credits:
Bold Orange Company- Katie Garrett, Avalon Seckinger, Tasha Frey, Brandi Alyce, Jocelyn King

My role:

Email & email module design

Animation concepting/art direction/production

Stylized UI depictions

Asset production & optimization

Figma system refinement