Adapting a new brand design system into an engaging email experience.
When Bold Orange Co. was tasked with redesigning TurboTax's email system in 2023, there were many changes to be made. I was brought in to help refine the new Figma design system, which would be the direct reference for client review and development implementation. Over three tax seasons, I've also produced hundreds of hero animations in LottieLab, helping the Bold Orange design team optimize animated GIFs for optimum impact, with minimal file size.
Project Credits:
Bold Orange Company- Katie Garrett, Avalon Seckinger, Tasha Frey, Brandi Alyce, Jocelyn King
My role:
Email & email module design
Animation concepting/art direction/production
Asset production & optimization